Redefining feminine care with purpose
AMARA is a brand by Babel Biosciences Private Limited, dedicated to creating safe, comfortable, and thoughtfully designed feminine hygiene products for modern women. We believe menstrual care is more than a necessity — it is a matter of dignity, confidence, health, and empowerment.
Isha Qureshi
Isha founded AMARA with a mission to make feminine hygiene products more accessible, empowering, and impactful for women across India. Driven by the belief that menstrual wellness should never be compromised, she envisioned a brand that delivers premium-quality care while contributing to larger social change.
Her vision extends beyond products — it is about building awareness, breaking stigmas around menstrual health, and empowering young girls with education, confidence, and opportunity. Under her leadership, AMARA continues to grow as a purpose-driven brand focused on innovation, trust, and community impact.
Built on expertise & passion
Behind AMARA is a team of dynamic individuals — innovators, healthcare professionals, researchers, creative thinkers, and industry experts. Together, we share one goal: to create products and initiatives that genuinely improve the lives of women.
From product development and quality assurance to education and community outreach, every team member contributes with passion, dedication, and a deep commitment to excellence. We believe meaningful innovation happens when expertise meets empathy.
More than a brand — a movement
Through our partnership with The Smile Foundation and the "She Can Fly" initiative, AMARA actively supports menstrual health awareness and educational programs for thousands of young girls every year. A portion of every purchase contributes toward awareness programs, community outreach, and the upliftment of underserved communities.
At AMARA, we are not just building products. We are building confidence, awareness, and a future where every girl and woman feels empowered to live fearlessly.